Referrals are crucial for sellers’ agents

Key Tips to Remember

  • Ask around and field any referrals you can
  • Track the success of your referrals
Real Estate Marketing

For real estate professionals, it's all about who you know. There is now heavy competition among buyers to purchase a relatively small number of homes for sale, and the same is true of agents who need to represent those sellers. With this in mind, it's vital for agents to ask around and try to ferret out any referrals they can find to represent someone navigating the real estate sales process.

There are many times when agents can ask their clients for referrals — whether those people are buying or selling. While some agents may not necessarily feel as though they should ask for referrals, say, during the initial listing presentation, the fact is that there's not necessarily a "bad" time to bring it up as long as it's done properly and buyers or sellers know agents can be trusted to take care of anyone they may recommend as a potential future client.

How to approach it

As the sales process proceeds, the process of building trust grows as well, and that gives agents an ever-increasing opportunity to ask about possible referrals. In general, the more agents can do to demonstrate their honesty, efficiency and willingness to really dig in and help clients with whatever needs arise, the greater the chance that a request for a referral — especially from those looking to sell — will yield results.

But even if an opportunity doesn't necessarily present itself during the sales process, checking in some time after for a quick follow-up may likewise be successful. Of course, these efforts should be undertaken in addition to other types of referral-generating efforts, such as social media postings. It might also be helpful to offer awards for successful referrals so that people feel as though they're appreciated.

Figure out what works best

When agents have lots of experience in the game, they also get another opportunity for referrals: their own history. If they've kept track of how they got past referrals, it can be easy to go back through that history and determine which methods have statistically reaped the most rewards when it comes to these efforts. There may even be ways agents can examine the return on investment they got from these efforts in order to pinpoint the method that's not only the most effective but also the most cost-effective.

The likelihood of agents getting referrals only increases as they put more time into the job; over a period of years, referrals will probably come to take up an ever-larger percentage of their business. With that having been said, examining the best ways to boost those referrals will typically result in positive momentum.

In general, the more agents can do to put in the work associated with helping people sell their homes as quickly and easily as possible, the better off they will be when it comes to building strong relationships that could lead to referrals years down the line.

With a Cinch Home Protection Plan, you have another relationship building block, which can also lead to more word-of-mouth referrals and better long-term customer satisfaction overall since they will associate their positive experience with you. Take a look now and see what plans we offer. It could be a very simple step that goes a long way.   


The information in this article is intended to provide guidance on the proper maintenance and care of systems and appliances in the home. Not all of the topics mentioned are covered by our home warranty or maintenance plans. Please review your home warranty contract carefully to understand your coverage.