Steve Upshaw
Steve Upshaw Chief Executive Officer

Steve has over 20 years delivering top-level consumer services via business partnerships and direct to consumer programs.

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Steve Upshaw
Steve Upshaw Chief Executive Officer

Steve is at the helm of the company’s high-level strategy and robust growth efforts.

Since taking on the CEO role in 2015, Steve has been the driving force behind impressive year-over-year revenue growth, ongoing margin expansion and an aggressive campaign to continuously improve the customer experience. Under his leadership, Cinch has doubled in size over the last four years, embraced a new tech-forward philosophy and adopted a refreshed brand identity.

Prior to joining the company, Steve served as president of Affinion Group and CEO of Global Engagement Solutions where he helped improve and streamline clients’ customer engagement programs, build brand loyalty and drive revenue growth for thousands of marketing partners worldwide. During his tenure with Affinion Group, he served in a variety of capacities with progressive responsibility, including five years as CEO of Affinion International. Steve’s other previous roles include CEO of Global Financial Services, CEO of Affinion North America, and COO of Affinion Group.

Steve holds a Master of Business Administration from Texas A&M University’s Mays Business School. He also serves on the Orange Bowl Committee, a South Florida-based organization dedicated to growing tourism, supporting student-athletes and assisting children and families in the community.

Chris Askew
Chris Askew President, In-Home Services

Chris leads our In-Home Services business, including the nationwide delivery of On-Demand, Point of Need, Service Network and Warranty.

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Chris Askew
Chris Askew President, In-Home Services

Chris leads our In-Home Services line of business, responsible for the nationwide delivery of our On-Demand, Point of Need, Service Network and Warranty capabilities.

In this role, Chris oversees the continued expansion of our on-demand and point-of-need capabilities. This critical line of business offers customers and partners a complete marketplace with pre-priced on-demand offerings across multiple trades and is essential to the organization’s goal of driving revenue and diversifying our channel matrix. Additionally, he is responsible for all aspects of the Cinch ServicePro network in support of our core warranty service delivery experience.

Previously, Chris was president of services at Best Buy, where he oversaw the Geek Squad and service-contract business. His impressive experience also includes high-level executive roles at global technology corporations, such as Lenovo, Dell, Compaq and NCR Corporation. These positions helped to cultivate the tech-driven and innovation-forward mindset that has made Chris integral to the ongoing growth of Cinch.

As an engaged and enthusiastic supporter of contemporary art, Chris served on the board of trustees for the Walker Art Center in Minneapolis, MN, one of the leading multi-discipline contemporary art museums in the world.

Sloane Levy
Sloane Levy Chief Administrative
Officer, General Counsel

Sloane optimizes enterprise-wide synergies around our legal, compliance and administrative functions.

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Sloane Levy
Sloane Levy Chief Administrative
Officer, General Counsel

Sloane focuses on the advancement of our legal, compliance, and risk management functions to support of a holistic, omni-channel approach to the customer journey. She also oversees external communications, public relations, reputation management, and all administrative functions.

Sloane leverages more than 25 years of diverse operational experience driving results across multiple areas including corporate strategy, mergers and acquisitions, business development marketing, and legal and compliance.

Prior to joining Cinch, she served as Chief Operating Officer of Outten & Golden, where she was responsible for all non-legal aspects of the firm, including Finance, Litigation Operations, Marketing, Human Resources, and Information Technology. Prior to this, Sloane held a variety of leadership positions, including Director of Business Development at Paul, Weiss, Rifkin, Warton & Garrison, as well as Chief Administrative Officer; President, Membership; and Executive Vice President and General Counsel at Affinion Group.

Sloane holds a law degree from George Washington University’s National Law Center in Washington, D.C, and a Bachelor of Arts degree in Economics and Government from Clark University in Worcester, Massachusetts.

Doug Stein
Doug Stein Chief Growth Officer

Doug leads the organization’s overall growth and retention strategies to achieve our vision of a Cinch solution in every household.

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Doug Stein
Doug Stein Chief Growth Officer

Doug oversees distribution of Cinch solutions through the nation’s largest and most successful companies, driving our rapid growth and transformation of the home services industry. He is also dedicated to optimizing overall retention efforts for the company’s nearly one million customers.

Prior to joining Cinch, Doug was an executive at Accenture, a leading global professional services company, where he focused on domestic and multinational engagements in corporate strategy, global program management and strategic partner development. During his tenure at Accenture, Doug helped market leaders create differentiation and value expansion through innovative, technology enabled solutions.

Doug holds a Master of Business Administration from Northwestern University’s Kellogg School of Management and is a past president of the National Home Service Contract Association.

Kyle Gelsthorpe
Kyle Gelsthorpe Chief Revenue Officer

Kyle leads the organization’s revenue growth strategy and execution across core partnerships.

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Kyle Gelsthorpe
Kyle Gelsthorpe Chief Revenue Officer

Kyle leads the organization’s revenue growth strategy and execution across core partnerships.

In this role, Kyle is responsible for driving the company’s revenue growth strategy and execution for our core partnership channels. He is also responsible for deepening existing client relationships and building new business opportunities and strategic partnerships across a range of industry verticals.

Prior to Cinch, Kyle held a variety of leadership positions with Assurant, a global provider of risk management solutions, mainly focusing on the lifestyle and home protection markets. During his 17-year tenure with Assurant, he was instrumental in scaling Assurant’s Multi-Family Housing business into a multi-hundred-million-dollar segment and led the development and launch of Assurant’s Voluntary Homeowners Insurance business. Kyle’s accomplishments span across strategy formulation, value creation and execution, and he has successfully scaled multiple products across B2B2C channels.

Kyle holds a Bachelor of Business Administration and Marketing from Valdosta State University in Valdosta, GA. He has attended the Center for Emerging Leaders and has completed both Harvard Business Leadership and Catalyst Leadership Training.

Paul Sherman
Paul Sherman Chief Marketing Officer

Paul oversees the company's Marketing functions, including omni-channel acquisition and lifecycle marketing.

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Paul Sherman
Paul Sherman Chief Marketing Officer

Paul oversees the organization’s Marketing function, including omni-channel acquisition and lifecycle and brand marketing.

In this role, Paul is charged with developing insights for consumer and business-to-business marketing strategies across all distribution channels, including DTC, Partner, Real Estate and On Demand. He leads all elements of the Marketing ecosystem, including customer acquisition and life cycle marketing, brand, external communications and public relations, and consumer insights and analytics.

Previously, Paul was Chief Marketing Officer and founding member of Olive.com, an innovative Vehicles Service Contracts company. While there, he successfully launched a new technology platform, both as a DTC subscription business and a B2B white label service for major automotive manufacturers. Before this, he was Vice President, Marketing and Channel Strategy for Camping World Holdings, LLC, where he led their service membership business, Vehicle Service Contract and Roadside Assistance Division, again in both DTC and partner segments.

Paul attended Purdue University in West Lafayette, IN where his focus was on Business Administration. He holds multiple certifications, including SPIN Sales Training, Cisco CCDA, CCNA, and CSE, and ISO 9001 Quality Management Training.

Andrea Kane
Andrea Kane Chief Human
Resources Officer

Andrea focuses on fostering a highly engaged culture, improving talent and creating a great place to work.

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Andrea Kane
Andrea Kane Chief Human
Resources Officer

Andrea focuses on enhancing culture while overseeing talent management, training and development and internal communication strategies.

Throughout her career, Andrea has held senior-level roles with well-known national brands, including AutoTrader Group, General Electric Company/NBC, Belkin International, Inc. and ADT. Throughout these previous positions, she gained considerable experience guiding companies through cultural and digital transformations while developing a passion for delivering creative and innovative talent solutions to bolster the company’s ability to attract, develop and retain great people.

Andrea received her Bachelor of Science degree in industrial and labor relations from Cornell University.

Adam Aharonoff
Adam Aharonoff Senior Vice President and
Chief Technology Officer

Adam leads the organization’s corporate IT and digital transformation strategies and technology operations.

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Adam Aharonoff
Adam Aharonoff Senior Vice President and
Chief Technology Officer

Adam leads the organization’s corporate IT and digital transformation strategies.

In this role, Adam leads our digital technology and innovation roadmap through the establishment of Product, Software and Data Engineering practices to rapidly deliver game-changing experiences for our customers and partners. He is also responsible for technology operations, security and resilience services to successfully meet the needs of our customers and business lines.

Prior to Cinch, Adam was Head of Digital Technology for AutoNation, the largest automotive retailer in the US. He was responsible for digital strategy, architecture and execution for the company’s interactive digital, CRM and custom development solutions with a focus on transformational digital engagement for online and in-store experiences. His technology and transformation experience also spans over 13 years with Accenture, where he served key clients such as Burger King, FedEx, Walgreens, AstraZeneca, and Walmart.

Ron Donohoe
Ron Donohoe Vice President,
Customer Experience

Ron is responsible for leading the company’s customer experience strategy, including service delivery, support and customer retention operations.

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Ron Donohoe
Ron Donohoe Vice President,
Customer Experience

Ron is responsible for leading the company’s customer experience strategy, including service delivery, support and customer retention operations.

In this role, Ron is charged with leading our end-to-end customer experience strategy, inclusive of the continuous improvement of our contact center and support of our service delivery operations. This critical function is responsible for ensuring we deliver a positive experience as defined by the voice of our customers, delivering superior customer care service levels, top-ranking customer satisfaction, and elevated financial performance.

Previously, Ron was Program Executive at Digital Management, Inc. where he launched COVID-19 resident care contact centers for the Maryland Department of Health’s vaccination sites. Ron also served as Division VP, Head of Member Services for Sears/Transform Holdings, Inc., leading contact center operations supporting repair services, online, retail, parts, delivery and membership reward programs. Additionally, Ron has held financial, operational, and sales leadership roles at Whirlpool, E&Y, Hewitt, and Unisys.

Ron graduated with a Bachelor of Arts degree in Communications from Spring Hill College in Mobile, Alabama. He is Six Sigma Green Belt certified, is a Six Sigma Project Champion, and has completed the Whirlpool Global Leadership Development Program led by the University of Indiana Kelley School of Business.