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Steve Upshaw

Chief Executive Officer
Sena Kwawu

President, In-Home Services
Doug Stein

Chief Growth Officer
Anthony Conversa

Chief Marketing Officer
Kyle Gelsthorpe

Chief Revenue Officer
Sloane Levy

Chief Administrative Officer, General Counsel
Andrea Kane

Chief Human Resources Officer
Adam Aharonoff

Senior Vice President and Chief Technology Officer
Ron Donohoe

Vice President, Customer Experience

Steve Upshaw

Chief Executive Officer

Steve has over 20 years delivering top-level consumer services via business partnerships and direct to consumer programs.

Steve is at the helm of the company’s high-level strategy and robust growth efforts. Since taking on the CEO role in 2015, Steve has been the driving force behind impressive year-over-year revenue growth, ongoing margin expansion and an aggressive campaign to continuously improve the customer experience. Under his leadership, Cinch has doubled in size over the last four years, embraced a new tech-forward philosophy and adopted a refreshed brand identity. Prior to joining the company, Steve served as president of Affinion Group and CEO of Global Engagement Solutions where he helped improve and streamline clients’ customer engagement programs, build brand loyalty and drive revenue growth for thousands of marketing partners worldwide. During his tenure with Affinion Group, he served in a variety of capacities with progressive responsibility, including five years as CEO of Affinion International. Steve’s other previous roles include CEO of Global Financial Services, CEO of Affinion North America, and COO of Affinion Group. Steve holds a Master of Business Administration from Texas A&M University’s Mays Business School. He also serves on the Orange Bowl Committee, a South Florida-based organization dedicated to growing tourism, supporting student-athletes and assisting children and families in the community.

Sena Kwawu

President, In-Home Services

Sena Kwawu oversees the Operations organization and is key in creating a best-in-class customer experience.

With more than 20 years of global leadership experience spanning operations, finance, procurement, supply chain, process improvement and risk management, Sena leads Cinch’s Operations organization, including customer service, service delivery, quality assurance, supply chain, and NPS functions. As SVP, Operations for Frontdoor, Inc., he led customer service operations and oversaw contractor relations for the company’s network of 16k+ prequalified contractor firms and 60k technicians. Under Sena’s co-leadership, the company introduced Virtual Remote Diagnosis technology, resulting in very high number of first-time fix experiences. Prior to this, Sena held several key leadership roles at Starbucks, Genworth Financial, State Street and GE where his strategic decision-making accelerated global growth, drove operational transformation and increased profitability. Sena has an MBA from the University of Michigan Ross School of Business and a Bachelor of Business Administration from The George Washington University, School of Business. He is a graduate of The Executive Program at the University of Virginia’s Darden School of Business and is a GE-trained Six Sigma Master Black Belt. Additionally, Sena serves on several boards, including Avista Corporate (since 2021), Executive Leadership Council (preeminent membership organization committed to increasing the number of global black executives in C-Suites), and also as Board Chair of VillageReach (non-profit global health innovator).

Doug Stein

Chief Growth Officer

Doug oversees the company’s corporate strategy, driving the vision for a Cinch solution in every household.

Responsible for driving corporate strategy, Doug also leads product development and solutions and the optimization of Cinch’s customer retention initiatives, ensuring the satisfaction of our nationwide customer base. Before joining Cinch, Doug held a prominent executive role at Accenture, a premier global professional services firm. During his tenure, he directed both domestic and international engagements in areas such as corporate strategy, global program management, and strategic partner development. Doug played a pivotal role in empowering market leaders to achieve differentiation and expand their value propositions through innovative, technology-driven solutions. Doug holds a Master of Business Administration from Northwestern University’s Kellogg School of Management and is a past president of the National Home Service Contract Association.

Anthony Conversa

Chief Marketing Officer

Anthony oversees marketing and is critical in fulfilling Cinch’s vision while driving growth and profitability targets.

With more than 18 years of experience digitally building brands for top tier firms, Anthony leads Cinch’s Marketing ecosystem, overseeing consumer and B2B strategies across DTC, Partner, and Real Estate. Formerly the SVP and Chief Growth Officer at TruGreen, he grew topline revenue with digital innovation, doubling organization sales volume and achieving record EBITDA for the nation’s largest lawn care brand. As President, DTC and CMO, for Brinks Home Security, Anthony orchestrated a successful rebrand and spearheaded the launch of the Google/Nest Secure Home Security System. Under his leadership, Brinks received the JD Power Award for customer satisfaction. Throughout his career, Anthony has held leadership roles of increasing responsibility including CMO of LiveWatch Security, acquired by Brinks Home Security, as well as VP of Sales and Marketing at Foot Levelers, Inc. and Oreck Corporation. Anthony holds an MBA in Business Administration and Management from Northwestern University’s Kellogg School of Management and a BA in Public Relations from Western Illinois University. Currently, he is a Board Member of Dexter-Russell, Inc, a role he has held since 2019.

Kyle Gelsthorpe

Chief Revenue Officer

Kyle drives the organization’s revenue growth strategy and oversees the execution of our partnership channels.

Responsible for driving growth, Kyle oversees the revenue function, including the distribution of Cinch solutions through some of the nation’s largest and most successful companies. He is focused on deepening existing client relationships, cultivating new prospects, and forging strategic partnerships across various industries. Prior to Cinch, Kyle held a variety of leadership positions with Assurant, a global provider of risk management solutions, mainly focusing on the lifestyle and home protection markets. During his 17-year tenure with Assurant, he was instrumental in scaling Assurant’s Multi-Family Housing business into a multi-hundred-million-dollar segment and led the development and launch of Assurant’s Voluntary Homeowners Insurance business. Kyle’s accomplishments span across strategy formulation, value creation and execution, and he has successfully scaled multiple products across B2B2C channels. Kyle holds a Bachelor of Business Administration and Marketing from Valdosta State University in Valdosta, GA. He has attended the Center for Emerging Leaders and has completed both Harvard Business Leadership and Catalyst Leadership Training.

Sloane Levy

Chief Administrative Officer, General Counsel

Sloane optimizes enterprise-wide synergies around our legal, compliance and administrative functions.

Sloane focuses on the advancement of our legal, compliance and risk management functions to support a holistic, omni-channel approach to the customer journey. She also oversees all administrative functions. Sloane leverages more than 25 years of diverse operational experience driving results across multiple areas including corporate strategy, mergers and acquisitions, business development marketing, and legal and compliance. Prior to joining Cinch, she served as Chief Operating Officer of Outten & Golden, where she was responsible for all non-legal aspects of the firm, including Finance, Litigation Operations, Marketing, Human Resources, and Information Technology. Prior to this, Sloane held a variety of leadership positions, including Director of Business Development at Paul, Weiss, Rifkin, Warton & Garrison, as well as Chief Administrative Officer; President, Membership; and Executive Vice President and General Counsel at Affinion Group. Sloane holds a law degree from George Washington University’s National Law Center in Washington, D.C, and a Bachelor of Arts degree in Economics and Government from Clark University in Worcester, Massachusetts.

Andrea Kane

Chief Human Resources Officer

Andrea focuses on enhancing culture while overseeing talent management, training and development and internal communication strategies.

Throughout her career, Andrea has held senior-level roles with well-known national brands, including AutoTrader Group, General Electric Company/NBC, Belkin International, Inc. and ADT. Throughout these previous positions, she gained considerable experience guiding companies through cultural and digital transformations while developing a passion for delivering creative and innovative talent solutions to bolster the company’s ability to attract, develop and retain great people. Andrea received her Bachelor of Science degree in industrial and labor relations from Cornell University.

Adam Aharonoff

Senior Vice President and Chief Technology Officer

Adam leads corporate IT, digital transformation strategies, technology operations, security and resilience services.

In this role, Adam leads our digital technology and innovation roadmap through the establishment of Product, Software and Data Engineering practices to rapidly deliver game-changing experiences for our customers and partners. He is also responsible for technology operations, security and resilience services to successfully meet the needs of our customers and business lines. Prior to Cinch, Adam was Head of Digital Technology for AutoNation, the largest automotive retailer in the US. He was responsible for digital strategy, architecture and execution for the company’s interactive digital, CRM and custom development solutions with a focus on transformational digital engagement for online and in-store experiences. His technology and transformation experience also spans over 13 years with Accenture, where he served key clients such as Burger King, FedEx, Walgreens, AstraZeneca, and Walmart.

Ron Donohoe

Vice President, Customer Experience

Ron is responsible for leading the company’s customer experience strategy, including service delivery, support and customer retention operations.

In this role, Ron is charged with leading our end-to-end customer experience strategy, inclusive of the continuous improvement of our contact center and support of our service delivery operations. This critical function is responsible for ensuring we deliver a positive experience as defined by the voice of our customers, delivering superior customer care service levels, top-ranking customer satisfaction, and elevated financial performance. Previously, Ron was Program Executive at Digital Management, Inc. where he launched COVID-19 resident care contact centers for the Maryland Department of Health’s vaccination sites. Ron also served as Division VP, Head of Member Services for Sears/Transform Holdings, Inc., leading contact center operations supporting repair services, online, retail, parts, delivery and membership reward programs. Additionally, Ron has held financial, operational, and sales leadership roles at Whirlpool, E&Y, Hewitt, and Unisys. Ron graduated with a Bachelor of Arts degree in Communications from Spring Hill College in Mobile, Alabama. He is Six Sigma Green Belt certified, is a Six Sigma Project Champion, and has completed the Whirlpool Global Leadership Development Program led by the University of Indiana Kelley School of Business.