How smart homes are taking over real estate

Key Tips to Remember

  • The most-cared-about smart home features are security, temperature control, safety, lighting and entertainment
  • The real selling point of smart homes is how they make home ownership easier and more efficient
Real Estate Technology, Real Estate

Smart homes are properties that incorporate technology into the home's features, like Internet-connected thermostats, automatic lights and intelligent security systems. In many ways, smart homes feel like the real estate of the future, but they are very much here already.

What owners want to see in their smart homes
While the definition of a smart home can vary, what homeowners want out of their properties remains fairly consistent. A recent Coldwell Banker survey of its real estate agents found that homeowners care the most about smart security. Close behind was temperature control, followed by safety, lighting and entertainment.

Overall, smarter homes are taking over real estate because they are beneficial for consumers. The technology makes homes easier to use and more efficient — not to mention safer and more entertaining. Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate, suggests that smart homes are soon going to be part of the mainstream. "Smart home technology will soon be expected in homes, just like stainless steel and granite are the norm across properties today," added Maryland-based Sales Associate Travis Gray.

How to take advantage of smart homes
Today, more homebuyers are asking questions about smart-home technology, and real estate professionals are in a unique position to capitalize on this trend. Real estate professionals who are well versed in smart homes will be better suited to close sales on homes featuring smart-home technology. To stay on top of this trend, here are a few of the smart-home features that many homeowners want in their own properties:

  1. Nest thermostat - Nest is on the cutting edge of smart-home technology. Their premier product is their thermostat, which can learn the homeowner's routine and program itself to change and maintain temperature based on the homeowner's lifestyle patterns.

  2. Scanalytics - By placing sensors in the floor, Scanalytics tracks foot traffic and can adjust systems based on patterns. For example, you can walk into your living room and have the TV automatically turn on.

  3. Wallflower - Worried about appliance-related fires? Wallflower helps monitor homes and stop fires caused by ranges, stoves and ovens.

  4. Novi Security - Homeowners who are worried about security while out and about may want Novi Security. This portable smart security watches over a home and sends out alerts — including pictures — related to motion, smoke and fire.

Why smart homes are here to stay
It may not be long before the smart home is a common part of real estate. Soon, more buyers will want this type of technology in their homes, and they'll want their real estate professionals to be knowledgeable on the subject. Overall, smart homes are taking over real estate because they are exciting, unique and effective tools to perform a wide array of tasks. Want intelligent temperature control? Need to monitor home security from the office? Smart-home technology can provide the solution.


The information in this article is intended to provide guidance on the proper maintenance and care of systems and appliances in the home. Not all of the topics mentioned are covered by our home warranty or maintenance plans. Please review your home warranty contract carefully to understand your coverage.