We uncovered home-buying search trends and surveyed 1,000 Americans about what they're looking for in a home in 2023. Here's what we found!
Trending home features
Certain home features have the power to repel or attract homebuyers. Which ones will they be looking for the most in the coming year?
When we asked prospective homebuyers, nearly half said the most in-demand home features of 2023 would be solar panels (48%) and a clover lawn (46%), with living walls coming in a close third (44%). Although clover lawns didn't top the list, online searches for this landscaping feature in December 2022 were up 1,017% since last year, indicating it will be highly desirable for many 2023 homebuyers. Gen Zers seemed most interested in clover lawns, with 50% of them naming it as their number one sought-after home feature in 2023.
The styles inside
Now that we know what home features are expected to see the most demand, let's explore America's most desired home aesthetics for the new year.
Topping our list of the interior design styles most homebuyers will be on the lookout for next year were industrial (38%), boho (37%) and midcentury (37%). Baby boomers (43%) and Gen Xers (39%) were most drawn to the midcentury aesthetic, whereas millennials gravitated more towards the industrial look (42%). The boho, or bohemian, aesthetic has caught the eye of many a Gen Zer, with 43% of them interested in this aesthetic for their first home.
Cinch surveyed 1,003 Americans regarding their 2023 home-buying preferences. Of the respondents, 39% were millennials, 18% were Gen Xers, 36% were Gen Zers and 7% were baby boomers. Additionally, we analyzed Google Trends data over the past three months to see what homebuyers are searching for during their 2023 house hunt.
About Cinch Home Services
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