How top listing agents leverage Cinch home protection plans
Key tips to remember
- Agents can differentiate their service by including a home protection plan in a competitive listing.
- These plans provide buyer assurance during the price negotiation.
- Even if the home does not sell, the property is covered at no cost during the listing period.
- Plan holders benefit from significant discounts on name-brand appliances.
Real Estate Marketing
May 3, 2019
Top listing agents know how to include certain elements in a listing presentation that help them differentiate their service in a competitive listing. Did you know that if a seller agrees to provide a home protection plan (also known as a home warranty) to the buyer at closing, Cinch Home Services will provide the seller with home protection coverage during the term of the listing agreement? It is a great feature that many agents forget to offer during the listing presentation. Even if the home does not sell, the property is covered at no cost during the listing period. This simple feature is a seed for success if positioned correctly during a listing presentation.
Home protection plans provide buyer assurance during the price negotiation that often leads to seller price retention. So it is important to remember to insert agent remarks into the MLS to inform the buyer’s agent that a home protection plan is included with the purchase of the home.
If you compare the average cost to repair or replace a system or appliance in the home, it is easy to see how you can come out ahead with a home warranty plan. Plan holders also benefit from significant discounts on name-brand appliances through Appliance Buyline®. Even when the systems are working properly, many home buyers will replace certain appliances, such as a trash compactor or washing machine, simply because they have been used by someone else. With Appliance Buyline, Cinch plan holders get the benefits of our negotiated bulk pricing.
Put your sellers at ease by spending a few minutes talking about the benefits of a home protection plan — it may be just the thing that helps you get your next listing. For more information, contact your local account executive or visit the Agent Resource Center for free marketing materials to add to your listing presentation today.