Cross Country Home Services announces new brand identity as Cinch Home Services

BOCA RATON, Fla. (October 16, 2019) – Cross Country Home Services (CCHS), a pioneer in the home services industry and the nation’s second largest home warranty provider, today announced a companywide rebranding to Cinch Home Services Inc. (Cinch). The new identity illustrates Cinch’s modern, tech-forward approach and marks a key milestone in the organization’s efforts to drive the sector forward by delivering the industry’s strongest and most diversified home service solutions.