Accomplished marketing executive brings more than 30 years of experience scaling high-profile brands across financial services and automotive
Boca Raton, FL (October 8, 2026) – Cinch Home Services, one of the nation's leading home services companies, announces the appointment of Casey Hurbis as Chief Marketing Officer. Hurbis will lead Cinch Home Services' marketing strategy, bringing his experience in brand building and performance marketing to the company's next phase of growth.
“We're thrilled to have Casey join our executive team at such an important moment for Cinch Home Services,” said Sharena Ali, CEO of Cinch Home Services. “As AI and emerging technology change how consumers find, choose and use home services, the brands that earn their trust will combine smart innovation with a voice and experience that feels unmistakably human. Casey's strength in brand building, creative execution and commercial discipline will help us bring those together, deepening our relationships with homeowners and partners and expanding our reach.”
As CMO, Hurbis will oversee brand strategy and marketing initiatives across the organization. He will work closely with the leadership team to advance Cinch Home Services' business objectives and support its continued expansion in the home services category.
“Homeownership is such a personal journey, and for so many people it's part of the American dream,” said Hurbis. “That's exactly what drew me to Cinch. As a first-time homebuyer in my 20s, my home warranty covered a repair I couldn’t have afforded on my own, and I never forgot that. I want to bring stories like that to life, grounded in real experiences, and change how our category shows up for homeowners. I'm thrilled to work alongside Sharena and our incredible leadership team to help define a new era for Cinch and for home services.”
Casey Hurbis is a three-time CMO with 30 years of experience. Most recently, as CMO of BetMGM, he drove new approaches across consumer engagement, digital, partnerships and experiential marketing, including the "Make It Legendary" campaign with Jon Hamm. Before that, as CMO of Rocket Mortgage, he led a 300-person team across 14 brands, produced Super Bowl ads, launched the Rocket Mortgage Classic and built the in-house agency named Ad Age's In-House Agency of the Year in 2021. Casey spent his first two decades in automotive, finishing as head of advertising and communications for FIAT and Alfa Romeo, where he led FIAT's return to the U.S. market.
For more information about Cinch Home Services, visit
www.cinchhomeservices.com.
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About Cinch Home Services
Cinch Home Services is an award-winning provider of home warranty plans, offering coverage for essential home systems and appliances for nearly 50 years. With a nationwide network of service providers and an industry-leading 180-day Workmanship Guarantee, Cinch helps homeowners manage the spiraling cost of everyday breakdowns. A member company of The Cross Country Group, Cinch Home Services is headquartered in Boca Raton, FL. To learn more, visit cinchhomeservices.com or the company’s Facebook, Instagram, LinkedIn and YouTube.