Despite the changes the internet has had on the real estate industry, time has proven that no matter how much technology might change the business, real estate agents are here to stay. However, as we settle into our new decade, the nature of what makes a successful real estate agent good is different than it was even 10 years ago.
Traditional traits are still vital
No matter how much technology changes the real estate industry, the character traits of a good real estate agent are the same as they have always been. Hustle, connections and know-how are aspects of the industry that will always be vital to helping people buy and sell houses.
There is no replacement for hard work, organizational skills and knowledge of the local housing market, and in the modern, fast-paced world, it is even more important to stay up on the market and ensure you in touch with what is going on in order to be as valuable to your clients as possible.
Online branding and social media matter
Where the aspects of what makes a good real estate agent have shifted over the years is primarily in how technology is used to market the agents themselves as well as sell houses. Today, when people are looking to buy or sell a house, the first place they turn is the internet.
That means, as a real estate agent, the internet is where you generate most of your business. You could be the best real estate agent in the area, but if you have a lackluster online presence, it is going to be difficult to drum up new business.
This makes it imperative to have good online branding and marketing in 2020. A modern website and an active social media presence are two things that can significantly increase your business.
Being technologically savvy pays
Knowing how to use the latest technology to sell homes can help you stay on top of what is going on in your market and differentiate you from the competition. Not only can it keep you aware of what properties are going on and off the market easier and quicker, but leveraging your own social media presence and website as well as knowledge of how to use sites like Zillow will also help you expand your reach and sell more homes.
Video marketing is on the rise
In the 2020s, video will continue to proliferate as a valuable sales tool in the contemporary market. With people looking to the internet to help them find a new residence, they want to learn as much as possible about a property before they make any commitments.
While this makes your website and social media presence very important, good videos can really help elevate the impact you make online. Instead of just having a few photos with some figures on square footage and the number of bathrooms to go on, a high-quality video gives buyers an opportunity to more fully experience the house before they visit. Because of this, a well-done video can go a long way in helping to make a sale.
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